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" Fashion marketing : "
[edited by] Tony Hines and Margaret Bruce.
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BL
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| Record Number
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985408
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| Doc. No
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b739778
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| Title & Author
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Fashion marketing : : contemporary issues /\ [edited by] Tony Hines and Margaret Bruce.
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| Edition Statement
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2nd ed.
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| Publication Statement
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Amsterdam ;Boston :: Butterworth-Heinemann,, 2007.
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| Page. NO
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xxiv, 324 pages :: illustrations ;; 24 cm
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| ISBN
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0080468179
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: 0750668970
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: 1280747439
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: 9780080468174
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: 9780750668972
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: 9781280747434
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Globalization: global markets and global supplies / Tony Hines -- Supply chain strategies, structures and relationships / Tony Hines -- Challenges of fashion buying and merchandising / Margaret Bruce and Lucy Daly -- Segmenting fashion consumers: reconstructing the challenge of consumer complexity / Tony Hines and Lee Quinn -- Developing a research agenda for the internationalization of fashion retailing / Christopher M. Moore and Steve Burt -- Retail brand marketing in the fashion industry / Bill Webb -- Competitive marketing strategies of luxury fashion companies / Margaret Bruce and Christine Kratz -- Store environment of fashion retailers: a Hong Kong perspective / Alice W.C. Chu and M.C. Lam -- The process of trend development leading to a fashion season / Tim Jackson -- Innovation management in creating new fashions / Beatrice Le Pechoux, Trevor J. Little and Cynthia L. Istook -- Consumers and their negative selves, and the implications for fashion marketing / Emma N. Banister and Margaret K. Hogg -- Fashion retailer desired and perceived identity / Tony Hines, Ranis Cheng and Ian Grime -- Fashion e-tailing / Ruth Marciniak and Margaret Bruce -- The international flagship stores of luxury fashion retailers / Christopher M. Moore and Anne Marie Doherty -- The making and marketing of a trend / Martin Raymond -- Approaches to doing research / Tony Hines.
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| Abstract
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This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
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| Subject
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Fashion merchandising.
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Clothing-- marketing.
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Fashion merchandising.
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| Subject
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Mode-- marknadsföring.
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| Dewey Classification
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391.0068/8
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| LC Classification
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HD9940.A2F373 2007
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| Added Entry
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Bruce, Margaret.
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Hines, Tony.
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