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" Brandscendence : "


Document Type : BL
Record Number : 985560
Doc. No : b739930
Main Entry : Clark, Kevin A.
Title & Author : Brandscendence : : three essential elements of enduring brands /\ Kevin A. Clark.
Publication Statement : Chicago, IL :: Dearborn Trade Pub.,, ©2004.
Page. NO : viii, 247 pages :: illustrations ;; 24 cm
ISBN : 0793183030
: : 9780793183036
Notes : Includes index.
Abstract : "In Brandscendence: Three Essential Elements of Enduring Brands, Clark outlines his formula for branding success and illustrates how it is applied by the world's most prominent brands. You will learn the three elements of Brandscendence, which Clark says are essential for brand endurance: relevance; context; and mutual benefit."--Jacket.
Subject : Brand name products-- Management.
Subject : Brand name products-- Valuation-- Management.
Subject : Brand name products.
Subject : Produits de marque-- Évaluation.
Subject : Produits de marque-- Gestion.
Subject : Produits de marque.
Subject : Brand name products-- Management.
Subject : Brand name products-- Valuation-- Management.
Subject : Brand name products.
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HD69.B7‬‭C53 2004‬
copyhttps://lib.clisel.com/site/catalogue/985560
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