| Document Type
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BL
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| Record Number
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986064
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| Doc. No
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b740434
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| Main Entry
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Laermer, Richard,1960-
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| Title & Author
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2011 : : trendspotting for the next decade /\ Richard Laermer.
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| Publication Statement
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New York :: McGraw-Hill,, ©2008.
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| Series Statement
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McGraw Hill professional
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| Page. NO
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1 online resource (xiv, 304 pages) :: illustrations.
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| ISBN
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0071641475
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: 1281333166
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: 9780071641470
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: 9781281333162
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0071497277
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9780071497275
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| Notes
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Title from PDF title page (viewed June 6, 2008).
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Intro: Induction into 2011; Part One: Trendspotting for the Novice; The Next Few Years Are All Wondrous; Mediocrity; Gumby: The Mascot of 2011; The New Way to Say Shove It!; Part Two: The Caboodle: Advanced Trendspotting; Dive into Trends ... and Believe in Them; Fad, Faddy, and Fattening Trends; Bolts from the Blue; The Decade Is Starting Anew-and Maybe the World Is Too: Paraphrasing Sondheim, What Else; Golly, Beav, Is There a Right Way?; Stay Informed by Depersonalizing; Part Three: The Business of Selling, as Opposed to Shilling; Treat Me Right or You Won't Get My Money.
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Give Me Some Couch Love, Babe, Yeah, Give It to Me, Oh, OhBattery Management Corp.: One Further Step in Our Quest for Power; Computer Is Gone-Is Life?; Heads in Air: The New Toy Won't Replace Our First Love; And Finally, EID (E-mail Is Death): Long Live New Mass Communication; Sport Mail; Hi-Tech: The New New and Improved; Blog Anonymously and Lose Your Self-er, Your Cell; The End of the Beta: You Just Got to Stop This Affair; Part Five: Entertain Your Diversions; "Seriously, Just Being Nominated Is Enough": Ah, Bullshit, Award-Show Overload.
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Machiavellian SkinThe One-Word Chapter: What's the Mission of Every Company?; Sex and Snakes and Couch Jumping: How to Be Sure You're Not Selling to People Who Don't Buy during This Era of Attention-to-Noise Surplus Ratio. Otherwise Known as, "What's This? A Laermer Blog Post?"; CC, No No!; What Happens on TV Stays on TV: Building a Brand from Personal Experience; Part Four: Techno-Centric; What's DAT, Exactly? Another Fabulous Analogy about Unnecessary Technology; Bacn and the Art of Communicating Later; Ah, My Identity: Take It at Your Own Risk.
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The Biggest Picture: The Customer Is a Hyperaware KingCan an Athlete Really Be Trusted to Make Money for Us?; Lying: Is That Your Final Answer?; We Fib; Why Smart Sellers Can Spell Fnord: And Why It Really Matters; Yes-Sadly-Sprint Was Correct; Frito-Lay's Cholesterol Story; How to Major in Napping; Welcome to BAS: I'm Talking to You; Greet This: How a City Civility Campaign Ruined Friendliness; "46": The Middle Ages; The New Low in Business Etiquette: Stealing without Aplomb; Victoria's Secret's Mentality: How Cities Got Overtaken by Lingerie; Fred Trump and That Other Guy.
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The Game of Famous: A Case Study That Is Far from HollywoodAnd They All Lived Hollywood Ever After; Serial Lifer; Jennifer Lopez's Antics: The J Down Lo; Part Six: Make Media Your Friend (Then Make Bank); Watch and Learn; The Black Eye of Memory: Media and Big Stories; The Media Next Decade; Part Seven: The Language of Life; One Potato, Two Potatoes Later; Where Are the Phrases to Catch Us? Revival of "Fun Speak"; Taking Responsibility for Your Words Is Not Just Good Psychology; Living with Ed; Part Eight: Society with a Small "s."
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| Subject
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Social prediction.
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Technological forecasting.
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Twenty-first century, Forecasts.
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Social prediction.
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SOCIAL SCIENCE-- Future Studies.
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| Subject
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Technological forecasting.
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| Subject
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Twenty-first century.
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| Dewey Classification
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303.4909/0512
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| LC Classification
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CB161.L33 2008eb
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