| Document Type
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BL
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| Record Number
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986131
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| Doc. No
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b740501
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| Main Entry
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Newman, Kathy M., (Kathy Michelle),1966-
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| Title & Author
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Radio active : : advertising and consumer activism, 1935-1947 /\ Kathy M. Newman.
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| Publication Statement
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Berkeley :: University of California Press,, ©2004.
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| Page. NO
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1 online resource (xiii, 237 pages)
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| ISBN
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0520223721
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: 0520235908
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: 0520936752
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: 1417522771
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: 9780520223721
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: 9780520235908
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: 9780520936751
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: 9781417522774
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0520223721
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0520235908
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| Bibliographies/Indexes
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Includes bibliographical references (pages 193-227) and index.
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| Contents
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Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
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| Abstract
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Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.
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| Subject
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Boycotts-- United States-- History.
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Consumer behavior-- United States-- History.
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Consumer protection-- United States-- History.
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Radio advertising-- United States-- History.
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Advertising.
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Boycotts.
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BUSINESS ECONOMICS-- Advertising Promotion.
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Business Economics.
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Commerce.
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Consumer behavior.
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Consumer protection.
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Radio advertising.
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Advertising-- history.
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Radio-- history.
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United States.
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| Dewey Classification
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659.14/2/097309043
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| LC Classification
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HF6146.R3N48 2004eb
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