| Document Type
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BL
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| Record Number
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986205
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| Doc. No
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b740575
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| Main Entry
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Beamish, Karen.
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| Title & Author
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CIM Revision Cards : : Customer Communications in Marketing 05/06.
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| Publication Statement
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Jordan Hill :: Taylor and Francis,, 2008.
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, ©2006
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| Series Statement
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CIM Revision Cards.
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| Page. NO
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1 online resource (127 pages).
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| ISBN
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0080501346
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: 9780080501345
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9780750667708
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| Contents
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Cover -- Title Page -- Copyright Page -- Table of Contents -- Preface -- 1. Introduction to customer communications -- 2. Buying behaviour -- 3. The communication process -- 4. Verbal communications -- theory and methods -- 5. Written communication formats -- 6. Using statistical data and visual information -- 7. The promotional mix -- below the line -- 8. The promotional mix -- above the line -- 9. The role of information communication technology (ICT) -- 10. Customer service and customer care.
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| Abstract
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
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| Subject
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Business communication.
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| Subject
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Communication in marketing.
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| Subject
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Business communication.
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| Subject
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Communication in marketing.
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| Dewey Classification
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658.802658.812
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| LC Classification
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HF5415.123 -- W667 2006eb
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