| Document Type
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BL
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| Record Number
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986468
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| Doc. No
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b740838
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| Main Entry
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Neapolitan, Richard E.
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| Title & Author
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Probabilistic methods for financial and marketing informatics /\ Richard E. Neapolitan, Xia Jiang.
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| Publication Statement
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San Fransisco, CA :: Morgan Kaufmann Publishers,, ©2007.
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| Page. NO
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1 online resource (viii, 413 pages) :: illustrations
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| ISBN
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0080555675
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: 0123704774
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: 9780080555676
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: 9780123704771
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| Bibliographies/Indexes
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Includes bibliographical references (pages 397-408) and index.
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| Contents
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I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices.
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| Abstract
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Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.
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| Subject
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Bayesian statistical decision theory-- Data processing.
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Finance-- Statistical methods.
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Information technology.
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Marketing-- Statistical methods.
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Finances-- Méthodes statistiques.
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Marketing-- Méthodes statistiques.
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Statistique bayésienne-- Informatique.
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Technologie de l'information.
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Bayesian statistical decision theory-- Data processing.
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BUSINESS ECONOMICS-- Finance.
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Finance-- Statistical methods.
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Information technology.
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Marketing-- Statistical methods.
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| Dewey Classification
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332.01/519542
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| LC Classification
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HG176.5.N46 2007eb
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| Added Entry
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Jiang, Xia.
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