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" E-commerce relationship marketing / "
Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr.
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BL
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| Record Number
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986671
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| Doc. No
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b741041
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| Title & Author
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E-commerce relationship marketing /\ Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr.
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| Publication Statement
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Bradford, England :: Emerald Group Pub.,, ©2004.
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| Series Statement
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Journal of Enterprise Information Management. No. 6 ;; vol. 17
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1 online resource (61 pages).
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| ISBN
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184544051X
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: 1845442156
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: 9781845440510
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: 9781845442156
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| Contents
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Abstracts & keywords -- Guest editorial -- E-relationship marketing -- From "ancient" to "modern" -- Text clustering and summary techniques for CRM message management -- SiteQual -- The impact of e-marketplaces on dyadic buyer-supplier relationships -- Integrating diverse ERP systems -- Note from the publisher.
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| Abstract
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E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer. Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004.
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Electronic commerce.
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Relationship marketing.
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BUSINESS ECONOMICS-- Commerce.
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BUSINESS ECONOMICS-- Marketing-- General.
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BUSINESS ECONOMICS-- Sales Selling-- General.
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Electronic commerce.
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Relationship marketing.
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| Dewey Classification
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381
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| LC Classification
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HF5548.32.E36 2004eb
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| Added Entry
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Fjermestab, Jerry.
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Romano, Nicholas C.
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