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" Up and out of poverty : "
Philip Kotler and Nancy R. Lee.
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BL
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| Record Number
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986751
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| Doc. No
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b741121
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| Main Entry
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Kotler, Philip.
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| Title & Author
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Up and out of poverty : : the social marketing solution /\ Philip Kotler and Nancy R. Lee.
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| Publication Statement
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Upper Saddle River, N.J. :: FT Press,, ©2009.
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| Page. NO
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xxv, 341 pages :: illustrations ;; 24 cm
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| ISBN
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0137141009
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: 9780137141005
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Part 1: Understanding the poverty problem and its broad solutions. Why poverty hurts everyone -- Examining a barrel of current solutions -- The social marketing solution -- Part 2: Applying marketing perspectives and solutions. Segmenting the poverty marketplace -- Evaluating and choosing target market priorities -- Determining desired behavior changes -- Understanding barriers, benefits, and the competition for change -- Developing a desired positioning and strategic marketing mix -- Part 3: Ensuring an integrated approach. Developing a social marketing plan -- The public sector's role in poverty reduction -- The nonprofit sector's role in poverty reduction -- The private sector's role in poverty reduction -- Getting the three sectors to work together.
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Poor, Case studies.
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Poor.
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Poverty, Case studies.
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Poverty-- Government policy, Case studies.
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Poverty-- Government policy.
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Poverty.
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Armut
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Armut.
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Einkommenspolitik
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Entwicklungshilfe
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Poor, Case studies.
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Poor.
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Poor.
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Poverty, Case studies.
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Poverty-- Government policy, Case studies.
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Poverty-- Government policy.
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Poverty-- Government policy.
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Poverty.
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Poverty.
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Social marketing.
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Soziomarketing
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Soziomarketing.
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| Dewey Classification
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362.5/561
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| LC Classification
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HC79.P6K68 2009
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| Added Entry
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Lee, Nancy,1945-
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