رکورد قبلیرکورد بعدی

" Reputation management : "


Document Type : BL
Record Number : 986778
Doc. No : b741148
Main Entry : Doorley, John.
Title & Author : Reputation management : : the key to successful public relations and corporate communication /\ John Doorley and Helio Fred Garcia ; illus. by Julie M. Osborn.
Publication Statement : New York :: Routledge,, ©2007.
Page. NO : 1 online resource (xxiv, 432 pages) :: illustrations
ISBN : 020396148X
: : 0415974704
: : 6610732272
: : 9780203961483
: : 9780415974707
: : 9786610732272
: 0415974704
: 0415974712
: 9780415974714
Bibliographies/Indexes : Includes bibliographical references (pages 409-419) and index.
Contents : Cover Front cover Contents Preface Acknowledgments About the Authors About the Contributors Chapter 1. Reputation Management chapter 2. Ethics and Communication chapter 3. Media Relations chapter 4. New Media chapter 5. Employee Communication chapter 6. Government Relations Chapter 7. Community Relations chapter 8. Investor Relations chapter 9. Global Corporate Communication chapter 10. Integrated Communication chapter 11. Issues Management chapter 12. Crisis Communication chapter 13. Corporate Responsibility chapter 14. Challenges and Opportunities in Public Relations and Corporate Communication Notes Index Back cover Last Page.
Subject : Communication in organizations.
Subject : Public relations.
Subject : BUSINESS ECONOMICS-- Public Relations.
Subject : Communication in organizations.
Subject : Public relations.
Dewey Classification : ‭659.2‬
LC Classification : ‭HD59‬‭.D66 2007eb‬
Added Entry : Garcia, Helio Fred.
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