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" The economics of franchising / "
Roger D. Blair, Francine Lafontaine.
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BL
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| Record Number
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986895
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| Doc. No
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b741265
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| Main Entry
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Blair, Roger D.
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| Title & Author
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The economics of franchising /\ Roger D. Blair, Francine Lafontaine.
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| Publication Statement
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Cambridge :: Cambridge University Press,, 2005.
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| Page. NO
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1 online resource (xii, 338 pages)
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| ISBN
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0511158920
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: 0511160089
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: 0511160658
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: 0511161204
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: 0511161360
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: 0511322720
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: 051175387X
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: 1107713471
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: 1280414375
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: 9780511158926
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: 9780511160080
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: 9780511160653
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: 9780511161209
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: 9780511161360
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: 9780511322723
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: 9780511753879
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: 9781107713475
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: 9781280414374
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0521772524
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0521775892
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9780521772525
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9780521775892
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index.
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| Abstract
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This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
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| Subject
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Franchises (Retail trade)
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| Subject
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Franchises (Retail trade)
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Franchising.
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| Dewey Classification
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381/.13
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| LC Classification
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HF5429.23.B53 2004eb
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| Added Entry
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Lafontaine, Francine.
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