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" Key account management : "


Document Type : BL
Record Number : 987284
Doc. No : b741654
Main Entry : Cheverton, Peter.
Title & Author : Key account management : : a complete action kit of tools techniques for achieving profitable key supplier status /\ Peter Cheverton.
Edition Statement : 2nd ed.
Publication Statement : London :: Kogan Page,, 2001.
Page. NO : xii, 340 pages :: illustrations ;; 25 cm
ISBN : 074943595X
: : 9780749435950
Notes : Previous edition: 1999.
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : CD-ROM contains: a KAM planning document and a software package for all-important key account identification and selection matrix described in Chapter 20.
Subject : Marketing-- Key accounts.
Subject : Selling-- Key accounts.
Subject : Marketing-- Key accounts.
Subject : Selling-- Key accounts.
Dewey Classification : ‭658.804‬
LC Classification : ‭HF5438.8.K48‬‭C47 2001‬
copyhttps://lib.clisel.com/site/catalogue/987284
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