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" Electronic commerce : "
Hossein Bidgoli.
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BL
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| Record Number
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987436
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b741806
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| Main Entry
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Bidgoli, Hossein.
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| Title & Author
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Electronic commerce : : principles and practice /\ Hossein Bidgoli.
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| Publication Statement
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San Diego :: Academic Press,, ©2002.
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| Page. NO
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1 online resource (xxvii, 487 pages) :: illustrations
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| ISBN
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0080505295
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: 0120959771
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: 1281020796
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: 6611020799
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: 9780080505299
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: 9780120959778
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: 9781281020796
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: 9786611020798
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012095978X
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9780120959785
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Getting Started with Electronic Commerce -- Electronic Commerce Fundamentals -- Electronic Commerce In Action -- Intranets and Extranets -- Electronic Data Interchange -- Electronic Payment Systems -- Marketing and Advertising on the Web -- Technologies and Applications to Support Electronic Commerce -- Infrastructure for Electronic Commerce -- Personal, Social, Organizational, Legal, Tax, and International Issues -- Security Issues and Measures: Protecting Electronic Commerce Resources -- Building a Successful Electronic Commerce Site: A Life Cycle Approach -- Appendix A: Basic Web Literacy and Instructions for Creating Web Pages -- Glossary.
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| Abstract
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This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter.
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| Subject
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Electronic commerce.
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Commerce électronique.
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BUSINESS ECONOMICS-- Exports Imports.
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BUSINESS ECONOMICS-- International-- Marketing.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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Electronic Commerce
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Electronic commerce.
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Praxis
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Theorie
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Electronic Commerce.
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Praxis.
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Theorie.
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E-commerce.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5548.32.B54 2002eb
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| NLM classification
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85.20bcl
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85.20.bcl
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QP 650rvk
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QP 650.rvk
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QR 700rvk
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QR 700.rvk
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