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" Writing music for television and radio commercials (and more) : "
Michael Zager.
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BL
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| Record Number
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987605
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| Doc. No
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b741975
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| Main Entry
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Zager, Michael
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| Title & Author
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Writing music for television and radio commercials (and more) : : a manual for composers and students /\ Michael Zager.
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| Edition Statement
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2nd edition.
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| Publication Statement
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Lanham, Maryland :: The Scarecrow Press, Inc.,, 2008.
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, ©2008
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| Page. NO
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xii, 258 pages :: illustrations ;; 26 cm ++ 1 audio disc (digital ; 4 3/4 in.)
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| ISBN
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0810861399
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: 9780810861398
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0810862190
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9780810862197
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| Notes
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Accompanying CD contains examples of genres and sound effects discussed in the book.
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Includes index.
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| Abstract
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From the Publisher: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
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| Subject
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Composition (Music)
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Jingles (Advertising songs)-- Writing and publishing.
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Music in advertising-- Instruction and study.
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Radio advertising.
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Television commercials.
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Composition (Music)
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Hörfunk
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Jingles (Advertising songs)-- Writing and publishing.
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Komposition
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Radio advertising.
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Television commercials.
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Werbesendung
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Fernsehen.
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| Dewey Classification
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781.5/413
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| LC Classification
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MT67.Z34 2008
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