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" Effective e-mail marketing : "
Herschell Gordon Lewis.
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BL
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| Record Number
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987663
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b742033
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| Main Entry
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Lewis, Herschell Gordon,1926-2016.
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| Title & Author
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Effective e-mail marketing : : the complete guide to creating successful campaigns /\ Herschell Gordon Lewis.
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| Publication Statement
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New York :: AMACOM,, ©2002.
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| Page. NO
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xii, 288 pages ;; 24 cm
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| ISBN
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0814426484
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: 0814471471
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: 9780814426487
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: 9780814471470
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| Notes
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Includes index.
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| Contents
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Ch. 1. Effective E-Mail -- The Communications Revolution -- Ch. 2. Adapting Your Message to This Medium -- Ch. 3. How to Get Opt-Ins -- Ch. 4. Avoiding the "Spam" Accusation -- Ch. 5. That Magical Ingredient -- Rapport -- Ch. 6. Psychology Over Technology: A Valid Conclusion? -- Ch. 7. The All-Important Subject Line -- Ch. 8. Personalization and Relevance -- Ch. 9. Holding On to Fragile Response -- Ch. 10. Words and Phrases That Work -- Ch. 11. Words and Phrases That Don't Work -- Ch. 12. Structuring Sentences and Paragraphs That Persuade -- Ch. 13. How to Reduce Opt-Outs -- Ch. 14. The Interval Enigma: How Often Should You E-Mail? -- Ch. 15. Monday and Friday -- Poor E-Mail Days? -- Ch. 16. Rich Media and Viral Mail -- Ch. 17. Sample E-Mails: The Good, the Bad, and the Ugly -- Ch. 18. "And in conclusion, ladies and gentlemen ..." -- App. A Potpurri of Tips.
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| Subject
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Electronic mail systems.
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Internet marketing.
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Electronic mail systems.
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Electronic mail systems.
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Internet marketing.
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Internet marketing.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5415.1265.L482 2002
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| Parallel Title
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Email marketing
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: E-mail marketing
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