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" Mobile marketing : "


Document Type : BL
Record Number : 987768
Doc. No : b742138
Main Entry : Michael, Alex.
Title & Author : Mobile marketing : : achieving competitive advantage through wireless technology /\ Alex Michael and Ben Salter.
Edition Statement : 1st ed.
Publication Statement : Amsterdam :: Elsevier BH,, 2006.
Page. NO : x, 237 pages :: illustrations ;; 24 cm
ISBN : 0750667478
: : 9780750667470
Notes : Includes index.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : 1. The wireless revolution -- 2. Understanding the wireless world -- 3. Marketing for a wireless world -- 4. Improving brand awareness -- 5. Wireless advertising models -- 6. Delivering content to wireless devices -- 7. M-commerce -- 8. Mobile spam -- 9. Measuring results -- 10. Budgeting and planning -- 11. Adult content -- 12. Application environment -- 13. WAP and the mobile Internet -- 14. Case studies -- A. Mobile operators around the world -- B. SMS/MMS abbreviations -- C. Key legislation/codes -- D. Mobile acronyms.
Subject : Cell phone services industry.
Subject : Internet marketing.
Subject : Target marketing.
Subject : Wireless communication systems.
Subject : Cell phone services industry.
Subject : Cell phone services industry.
Subject : Direktmarketing
Subject : Internet marketing.
Subject : Internet marketing.
Subject : Mobile Telekommunikation
Subject : Target marketing.
Subject : Target marketing.
Subject : Wireless communication systems.
Subject : Wireless communication systems.
Dewey Classification : ‭658.872‬
LC Classification : ‭HF5415.1265‬‭.M53 2006‬
NLM classification : ‭QP 650‬rvk
: ‭QR 760‬rvk
Added Entry : Salter, Ben.
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