| Document Type
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BL
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| Record Number
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987947
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| Doc. No
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b742317
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| Main Entry
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Genasi, Chris.
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| Title & Author
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Winning reputations : : how to be your own spin doctor /\ by Chris Genasi.
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| Publication Statement
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Houndmills, Basingstoke, Hampshire ;New York :: Palgrave,, 2002.
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| Page. NO
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xiii, 194 pages :: illustrations ;; 24 cm
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| ISBN
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0333963652
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: 9780333963654
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| Bibliographies/Indexes
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Includes bibliographical references (page 192) and index.
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| Contents
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A Good Reputation is Worth Fighting For -- Mastering Your Reputation: the First Small Steps -- Reputation as the New Religion: the Powers Behind the Movement -- Your Reputation Architecture: A Blueprint for a Winning Reputation -- You are Your PR: Living Out Your Reputation -- Reputation as Performance Art -- What the Reputation Consultants Say ... and Don't Say -- The New e-Economy and What it Means for those Building a Winning Reputation -- Spreading Your Gospel: How to Turn Your Employees into Your Biggest Fans -- Winning Reputation Case Studies: Learning From the Best.
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| Subject
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Corporate image.
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Corporations-- Public relations.
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Issues management.
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Corporate image.
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| Subject
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Corporations-- Public relations.
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| Subject
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Issues management.
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| Dewey Classification
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659.2/85
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| LC Classification
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HD59.G426 2002
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