| Document Type
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BL
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| Record Number
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988189
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| Doc. No
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b742559
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| Title & Author
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Proven strategies in competitive intelligence : : lessons from the trenches /\ edited by John E. Prescott and Stephen H. Miller ; Society of Competitive Intelligence Professionals.
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| Publication Statement
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New York :: John Wiley,, 2001.
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| Page. NO
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1 online resource (xv, 334 pages) :: illustrations
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| ISBN
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0471039810
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: 6610341109
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: 9780471039815
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: 9786610341108
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0471401781
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0471401781
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1280341106
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9780471401780
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9781280341106
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| Notes
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"These [32] articles are reprinted from Competitive intelligence review as they originally appeared, with only minor editorial changes"--Preface.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Proven Strategies in Competitive Intellegence; Contents; Preface: Corporations Get Smart; Introduction: Competitive Intelligence -- Lessons from the Trenches; Competitive Intelligence at Procter & Gamble; Shaping a Corporate Competitive Intelligence Function at IBM; CI and KM Convergence: A Case Study at Shell Services International; Competitive Intelligence at Lexis-Nexis; CI at Avnet: A Bottom-Line Impact; Competitive Intelligence at Xerox; NutraSweet Faces Competition: The Critical Role of Competitive Intelligence; Competitive Intelligence at Motorola.
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| Abstract
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Tested-in-the-trenches competitive intelligence techniques used at today's top companies. This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
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| Subject
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Business intelligence, Case studies.
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Competition, Case studies.
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Concurrence, Cas, Études de.
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Intelligence économique, Cas, Études de.
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Planification stratégique, Cas, Études de.
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| Subject
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BUSINESS ECONOMICS-- Corporate Governance.
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BUSINESS ECONOMICS-- Leadership.
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BUSINESS ECONOMICS-- Organizational Development.
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BUSINESS ECONOMICS-- Workplace Culture.
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| Subject
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Business intelligence.
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Competition.
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| Subject
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Business intelligence.
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| Subject
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Competition.
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| Dewey Classification
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658.4/7
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| LC Classification
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HD38.7.P765 2001eb
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| NLM classification
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F270clc
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| Added Entry
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Society of Competitive Intelligence Professionals.
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