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" The visible librarian : "


Document Type : BL
Record Number : 988416
Doc. No : b742786
Main Entry : Siess, Judith A.
Title & Author : The visible librarian : : asserting your value with marketing and advocacy /\ Judith A. Siess.
Publication Statement : Chicago :: American Library Association,, 2003.
Page. NO : 1 online resource (xvi, 154 pages)
ISBN : 0838908489
: : 0838998763
: : 9780838908488
: : 9780838998762
Bibliographies/Indexes : Includes bibliographical references (pages 123-146) and index.
Contents : The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
Abstract : Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.
Subject : Advertising-- Libraries.
Subject : Libraries-- Marketing.
Subject : Libraries-- Public relations.
Subject : Public services (Libraries)
Subject : Bibliothèques et utilisateurs.
Subject : Bibliothèques-- Marketing.
Subject : Bibliothèques-- Publicité
Subject : Bibliothèques-- Relations publiques.
Subject : Advertising-- Libraries.
Subject : Bibliotecas (aspectos sociais)
Subject : LANGUAGE ARTS DISCIPLINES-- Library Information Science-- General.
Subject : Libraries-- Marketing.
Subject : Libraries-- Public relations.
Subject : Marketing de biblioteca.
Subject : Public services (Libraries)
Subject : Relações públicas.
Subject : Librarians.
Subject : Libraries.
Subject : Library Services.
Subject : Marketing.
Subject : Public Relations.
Subject : Consumer Behavior.
Dewey Classification : ‭021.7‬
LC Classification : ‭Z716.3‬‭.S54 2003eb‬
copyhttps://lib.clisel.com/site/catalogue/988416
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