| Document Type
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BL
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| Record Number
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988573
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| Doc. No
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b742943
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| Main Entry
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Schiavo, Renata.
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| Title & Author
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Health communication : : from theory to practice /\ Renata Schiavo.
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| Edition Statement
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1st ed.
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| Publication Statement
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San Francisco :: Jossey-Bass,, ©2007.
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| Page. NO
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xxiv, 436 pages :: illustrations ;; 23 cm
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| ISBN
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0787982059
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: 9780787982058
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| Bibliographies/Indexes
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Includes bibliographical references (pages 379-411) and indexes.
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| Contents
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What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
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| Abstract
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"Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field."--Publisher's website.
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| Subject
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Communication in medicine-- United States.
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Health planning-- United States.
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Health promotion-- United States.
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Communication in medicine-- United States.
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Communication in medicine.
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Gesundheitsförderung
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Gesundheitswesen
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Health planning-- United States.
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Health planning.
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Health promotion-- United States.
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Health promotion.
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| Subject
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Kommunikation
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| Subject
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Delivery of Health Care.
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| Subject
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Communicatie.
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Gezondheidszorg.
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Communication.
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Health Planning.
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Program Development.
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United States.
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| Dewey Classification
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610.1/4
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| LC Classification
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R118.S33 2007
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| NLM classification
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2007 F-598
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W 84.1S329h 2007
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44.07bcl
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