| Document Type
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BL
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| Record Number
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988697
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| Doc. No
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b743067
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| Main Entry
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Nixon, Sean,1966-
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| Title & Author
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Advertising cultures : : gender, commerce, creativity /\ Sean Nixon.
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| Publication Statement
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London ;Thousand Oaks, Calif. :: SAGE,, 2003.
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| Series Statement
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Culture, representation, and identities
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| Page. NO
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1 online resource (viii, 184 pages) :: illustrations.
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| ISBN
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144621883X
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: 1847876617
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: 9781446218839
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: 9781847876614
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0761961976
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0761961984
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9780761961970
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9780761961987
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| Bibliographies/Indexes
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Includes bibliographical references (pages 174-179) and index.
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| Contents
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Cover; Contents; Introduction; Part One: advertising, cultural intermediaries and cultural analysis; 1: advertising and commercial culture; Part Two: commerce and creativity; 2: 'purveyors of creativity': advertising agencies, commercial expertise and creative jobs; 3: déclassé and parvenus? the social and educational make-up of creative jobs; 4: the cult of creativity: advertising creatives and the pursuit of newness; Part Three: gender, creativity and creative jobs; 5: a homosocial world? masculinity, creativity and creative jobs.
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| Abstract
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Sean Nixon forges a distinctive style of cultural analysis out of the world of economic and cultural endeavor that draws on studies of consumer and commercial cultures, and is richly informed by extensive original research.
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| Subject
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Advertising-- Social aspects.
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Publicité-- Aspect social.
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| Subject
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Advertising-- Social aspects.
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BUSINESS ECONOMICS-- Advertising Promotion.
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| Subject
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Geschlechterforschung
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| Subject
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Kreativität
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| Subject
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Werbung
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| Subject
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Geschlechterforschung.
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| Subject
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Kreativität.
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| Subject
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Werbung.
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Beroepspraktijk.
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| Subject
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Creativiteit.
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Reclame.
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Sekseverschillen.
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Sociologische aspecten.
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| Dewey Classification
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659.1/042
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| LC Classification
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HF5821.N59 2003
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| NLM classification
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05.31bcl
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