| Document Type
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BL
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| Record Number
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988758
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| Doc. No
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b743128
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| Main Entry
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Hall, Colin Michael,1961-
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| Title & Author
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Wine marketing : : a practical guide /\ C. Michael Hall and Richard Mitchell.
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| Edition Statement
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1st ed.
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| Publication Statement
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Amsterdam ;Boston :: Elsevier,, 2008.
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| Page. NO
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1 online resource (xvi, 344 pages, 16 unnumbered pages of plates) :: illustrations (some color)
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| ISBN
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0080553281
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: 0750654201
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: 1136348751
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: 1136348794
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: 1136348808
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: 1281072745
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: 6611072748
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: 9780080553283
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: 9780750654203
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: 9781136348754
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: 9781136348792
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: 9781136348808
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: 9781281072740
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: 9786611072742
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9781138133921
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| Bibliographies/Indexes
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Includes bibliographical references (pages 309-339) and index.
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| Contents
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From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.
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| Abstract
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.
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| Subject
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Wine industry.
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Wine-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Industries-- Service.
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| Subject
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Wine industry.
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| Subject
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Wine-- Marketing.
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| Dewey Classification
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338.476632
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| LC Classification
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HD9370.5.H35 2008
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| Added Entry
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Mitchell, Richard,1970-
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