| Document Type
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BL
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| Record Number
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988899
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| Doc. No
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b743269
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| Title & Author
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Impact of e-commerce on consumers and small firms /\ edited by Salvatore Zappal?a and Colin Gray.
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| Publication Statement
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Aldershot, England ;Burlington, VT :: Ashgate,, ©2006.
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| Page. NO
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1 online resource (xv, 264 pages) :: illustrations
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| ISBN
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075468122X
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: 1351155989
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: 6611097252
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: 9780754681229
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: 9781351155984
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: 9786611097257
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0754644162
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9780754644163
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9780754644163
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction / Colin Gray and Salvatore Zappalà -- Stage models of ICT adoption in small firms / Colin Gray -- Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati -- Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappalà and Guido Sarchielli -- Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen -- E-business and small firms in London / Jane Tebbutt -- The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins -- E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner -- Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira -- E-marketing adoption in organizations / Abdel Monim Shaltoni -- World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford -- Website usability : cognitive versus activity theory approaches / Elvis Mazzoni -- Consumption on the Internet / Laura Sartori -- Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler -- Risk perception in online shopping / Marco G. Mariani and Salvatore Zappalà -- The fun side of the Internet / Daniele Scarpi -- Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini -- Conclusions : common themes and future perspectives / Salvatore Zappalà and Colin Gray.
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| Abstract
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This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
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Consumer behavior.
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Electronic commerce.
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Internet marketing.
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Small business-- Computer networks.
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Commerce électronique.
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Consommateurs-- Comportement.
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Marketing sur Internet.
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Petites et moyennes entreprises-- Réseaux d'ordinateurs.
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BUSINESS ECONOMICS-- E-Commerce-- Auctions Small Business.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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COMPUTERS-- Electronic Commerce.
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Consumer behavior.
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Electronic commerce.
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Internet marketing.
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Small business-- Computer networks.
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Consumentengedrag.
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E-commerce.
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Kleinbedrijf.
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| Dewey Classification
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381/.142
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| LC Classification
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HF5548.32.I46 2006eb
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| Added Entry
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Gray, Colin,1944 June 11-
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Zappalà, Salvatore.
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