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" Understanding consumer decision making : "
edited by Thomas J. Reynolds, Jerry C. Olson.
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BL
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| Record Number
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988964
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| Doc. No
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b743334
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| Title & Author
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Understanding consumer decision making : : the means-end approach to marketing and advertising strategy /\ edited by Thomas J. Reynolds, Jerry C. Olson.
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| Publication Statement
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Mahwah, N.J. :: L. Erlbaum,, 2001.
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| Page. NO
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xvii, 447 pages :: illustrations ;; 24 cm
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| ISBN
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0805817301
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: 080581731X
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: 9780805817300
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: 9780805817317
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Subject
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Consumer behavior.
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Marketing-- Management.
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Consommateurs-- Comportement.
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Marketing-- Gestion.
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Angst
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Consumer behavior.
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Entscheidungsverhalten
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Marketing-- Management.
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Marketingstrategie
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Verbraucherverhalten
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Werbung
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Angst.
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Entscheidungsverhalten.
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Verbraucherverhalten.
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Werbung.
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Besluitvorming.
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Consumentengedrag.
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Marketing.
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| Dewey Classification
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658.8/342
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| LC Classification
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HF5415.32.U53 2001
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| NLM classification
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83.05bcl
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83.05.bcl
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CW 7500rvk
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CW 7500.rvk
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OEK 740fstub
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OEK 740f.stub
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QW 300rvk
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QW 300.rvk
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| Added Entry
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Olson, Jerry C., (Jerry Corrie),1944-
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Reynolds, Thomas J., (Thomas John),1947-
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