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" The economy of icons : "


Document Type : BL
Record Number : 989018
Doc. No : b743388
Main Entry : Sternberg, Ernest,1953-
Title & Author : The economy of icons : : how business manufactures meaning /\ Ernest Sternberg.
Publication Statement : Westport, Conn. :: Praeger,, 1999.
Page. NO : 1 online resource (x, 176 pages)
ISBN : 1567509444
: : 9781567509441
: 0275966410
Bibliographies/Indexes : Includes bibliographical references (pages 169-172) and index.
Abstract : This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.
Subject : Economics-- Psychological aspects.
Subject : Imagery (Psychology)
Subject : Symbolism in advertising.
Subject : Values-- Psychological aspects.
Subject : BUSINESS ECONOMICS-- Economics-- Theory.
Subject : Economics-- Psychological aspects.
Subject : Imagery (Psychology)
Subject : Symbolism in advertising.
Subject : Values-- Psychological aspects.
Dewey Classification : ‭330/.01/9‬
LC Classification : ‭HB74.P8‬‭S74 1999eb‬
copyhttps://lib.clisel.com/site/catalogue/989018
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