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" Conversion optimization / "
Khalid Saleh and Ayat Shukairy.
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BL
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| Record Number
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989150
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| Doc. No
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b743520
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| Main Entry
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Saleh, Khalid.
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| Title & Author
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Conversion optimization /\ Khalid Saleh and Ayat Shukairy.
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| Edition Statement
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1st ed.
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| Publication Statement
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Sebastopol, CA :: O'Reilly,, ©2011.
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| Page. NO
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1 online resource (xi, 250 pages) :: illustrations
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| ISBN
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1449377580
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: 1449397697
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: 1449397824
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: 9781449377588
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: 9781449397692
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: 9781449397821
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1449377564
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9781449377564
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| Abstract
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"Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation"--Provided by publisher.
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| Subject
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Electronic commerce.
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Web site development.
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COMPUTERS-- Web-- Web Programming.
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Electronic commerce.
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| Subject
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Web site development.
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| Dewey Classification
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006.76
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| LC Classification
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HF5415.1265.S267 2011eb
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| Added Entry
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Shukairy, Ayat.
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