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" Building a buzz : "


Document Type : BL
Record Number : 989153
Doc. No : b743523
Main Entry : Barber, Peggy.
Title & Author : Building a buzz : : libraries word-of-mouth marketing /\ Peggy Barber and Linda Wallace.
Publication Statement : Chicago :: American Library Association,, 2010.
Page. NO : 1 online resource (xii, 95 pages) :: illustrations
ISBN : 0838997406
: : 9780838997406
: 0838910114
: 9780838910115
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
Abstract : Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.
Subject : Libraries-- Marketing.
Subject : Libraries-- Public relations.
Subject : Libraries-- United States-- Marketing, Case studies.
Subject : LANGUAGE ARTS DISCIPLINES-- Library Information Science-- General.
Subject : Libraries-- Marketing.
Subject : Libraries-- Public relations.
Subject : United States.
Dewey Classification : ‭021.7‬
LC Classification : ‭Z716.3‬‭.B37 2010eb‬
Added Entry : Wallace, Linda K.
Parallel Title : Building a buzz : libraries and word-of-mouth marketing
copyhttps://lib.clisel.com/site/catalogue/989153
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