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" The marketing toolkit : "
Jeff Della Mura.
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BL
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| Record Number
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989391
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| Doc. No
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b743761
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| Main Entry
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Della Mura, Jeff.
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| Title & Author
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The marketing toolkit : : bite-sized wisdom - perfect for busy people who would sooner be succeeding, not reading ... /\ Jeff Della Mura.
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| Edition Statement
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1st ed.
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| Publication Statement
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Oxford :: How To Books Ltd,, 2009.
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| Page. NO
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xxi, 166 pages ;; 24 cm
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| ISBN
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184528285X
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: 9781845282851
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| Notes
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Includes index.
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| Abstract
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Good marketing really can transform a business. This book offers the nuts and bolts of what is right for your business. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It covers working with designers, buying resources, and negotiation skills.
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| Subject
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Marketing, Handbooks, manuals, etc.
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| Subject
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Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.D45 2009
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