| Document Type
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BL
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| Record Number
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989525
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| Doc. No
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b743895
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| Main Entry
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Meyer, Marc H.
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| Title & Author
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The Fast Path to Corporate Growth : : Leveraging Knowledge and Technologies to New Market Applications /\ Marc H. Meyer.
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| Publication Statement
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Oxford :: Oxford University Press, USA,, 2007.
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| Page. NO
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1 online resource (337 pages)
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| ISBN
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0195180860
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: 0198039948
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: 0199851271
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: 1435605373
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: 9780195180862
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: 9780198039945
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: 9780199851270
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: 9781435605374
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9780195180862
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
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| Abstract
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Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue.
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| Subject
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Business planning.
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Corporations-- Growth.
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Creative ability in business.
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Market segmentation.
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Marketing research.
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New products-- Management.
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Success in business.
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| Subject
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Business planning.
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| Subject
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Corporations-- Growth.
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| Subject
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Creative ability in business.
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| Subject
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:
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Market segmentation.
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| Subject
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:
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Marketing research.
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| Subject
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New products-- Management.
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| Subject
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Success in business.
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| Dewey Classification
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658.8658.4
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| LC Classification
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HF5386.M564 2007HF5386
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