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" 3 clicks away : "
Michael Drapkin, Jon Lowy, and Daniel Marovitz.
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BL
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| Record Number
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989623
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| Doc. No
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b743993
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| Main Entry
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Drapkin, Michael
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| Title & Author
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3 clicks away : : advice from the trenches of eCommerce /\ Michael Drapkin, Jon Lowy, and Daniel Marovitz.
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| Publication Statement
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New York :: John Wiley,, 2001.
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| Page. NO
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1 online resource (xv, 238 pages)
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| ISBN
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0471436828
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: 1280364122
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: 9780471436829
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: 9781280364129
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0471396826
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9780471396826
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Strategy -- Formulating an Online Strategy -- Understanding the Web Landscape -- Advertising on the Web -- Organization -- Staffing -- Web Roles -- Starting a Start-Up -- Growing Your E-commerce Organization -- Outside Resources Project Management -- Project Organization -- Specification -- Development to Launch and Beyond.
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| Abstract
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On the Web, you should never be more than 3 clicks away from the information you need. Three Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio.
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Electronic commerce-- Management.
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Internet.
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BUSINESS ECONOMICS-- Exports Imports.
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BUSINESS ECONOMICS-- International-- Marketing.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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Electronic commerce-- Management.
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Internet.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5548.32.D73 2001eb
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| Added Entry
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Lowy, Jon,1972-
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Marovitz, Daniel,1972-
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| Parallel Title
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Three clicks away :advice from the trenches of eCommerce
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: Advice from the trenches of eCommerce
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