| Document Type
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BL
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| Record Number
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989811
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| Doc. No
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b744181
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| Main Entry
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King, Brett,1968-
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| Title & Author
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Bank 2.0 : : how customer behaviour and technology will change the future of financial services /\ Brett King.
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| Publication Statement
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Singapore :: Marshall Cavendish Business,, 2010.
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| Page. NO
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1 online resource (397 pages) :: illustrations
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| ISBN
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9789814312660
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: 9814312665
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9789814302074
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9814302074
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| Bibliographies/Indexes
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Includes bibliographical references (pages 394-397).
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| Contents
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What the internet and "crackberry" have taught customers -- Measuring the customer experience -- Rebuilding the branch one customer at a time -- Please hang up and try again : contact centres and IVRs -- Web : more than 10 years old ... and still broken -- Mobile : the new internet and death of cash? -- ATM and self-service banking : convergence and control -- Navigating rapid change dynamics -- Deep impact : technology and disruptive innovation -- Gridless customer experience : more complexity, more choice -- The emergence of the prosumer : collective intelligence, social networking and Web 2.0 -- Future payments and cash : RFID, biometrics, P2P micropayments, digital cash -- Death of advertising : predictive and precognitive sales and marketing -- The BANK 2.0 road map.
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| Abstract
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BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet--all within the next 10 years.
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| Subject
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Bank management.
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Banks and banking-- Customer services.
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Financial services industry.
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Bank management.
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Banks and banking-- Customer services.
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Banktjänster.
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Bankväsen.
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BUSINESS ECONOMICS-- Banks Banking.
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| Subject
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Financial services industry.
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| Dewey Classification
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332.17
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| LC Classification
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HG1616.C87K56 2010eb
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