| Document Type
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BL
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| Record Number
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989896
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| Doc. No
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b744266
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| Main Entry
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Teixeira, Joe.
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| Title & Author
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Your Google game plan for success : : increasing your web presence with Google AdWords, Analytics and Website Optimizer /\ Joe Teixeira.
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| Publication Statement
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Indianapolis, IN :: Wiley,, ©2010.
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| Page. NO
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1 online resource (xxii, 434 pages) :: illustrations
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| ISBN
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0470940212
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: 111808053X
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: 1282817485
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: 9780470940211
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: 9781118080535
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: 9781282817487
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0470641649
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9780470641644
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer; About the Author; Contents at a Glance; Contents; Introduction; Part I: Getting Started; Chapter 1: What's Your Game Plan for Success?; Part II: Google AdWords; Chapter 2: Welcome to Google AdWords!; Chapter 3: Cost-per-Click Advertising; Chapter 4: Advanced Opportunities within Google AdWords; Chapter 5: AdWords Tools of the Trade; Chapter 6: Google AdWords: Analysis and Insights; Part III: Google Analytics; Chapter 7: Welcome to Google Analytics!
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| Abstract
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Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer--and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what.
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| Subject
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Internet marketing.
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| Subject
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Internet searching-- Statistical services.
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Internet users, Statistics-- Data processing.
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Web usage mining-- Computer programs.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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| Subject
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Internet marketing.
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| Subject
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Internet users.
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| Subject
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Google AdWords.
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Google Analytics.
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Google Website Optimizer.
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Google AdWords.
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Google Analytics.
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| Dewey Classification
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658.87202854678
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| LC Classification
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TK5105.885.G66T45 2010eb
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