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" Selling architectural ideas / "


Document Type : BL
Record Number : 989913
Doc. No : b744283
Main Entry : Porter, Tom.
Title & Author : Selling architectural ideas /\ Tom Porter.
Publication Statement : London ;New York :: E & FN Spon,, 2000.
Page. NO : 1 online resource (vi, 154 pages) :: illustrations (some color)
ISBN : 0203223098
: : 9780203223093
Bibliographies/Indexes : Includes bibliographical references (page 151) and index.
Contents : Book Cover; Title; Contents; Acknowledgements; Introduction; The Power of the Image; Presentation as Narrative; Layout Design Issues; Architectural Selling Techniques; Personalised Promotional Tools; Bibliography; Index.
Abstract : Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.
Subject : Architectural services marketing.
Subject : Communication in architectural design.
Subject : Architectural services marketing.
Subject : ARCHITECTURE-- Adaptive Reuse Renovation.
Subject : ARCHITECTURE-- Buildings-- General.
Subject : ARCHITECTURE-- Professional Practice.
Subject : ARCHITECTURE-- Reference.
Subject : Communication in architectural design.
Subject : Bouwprojecten.
Subject : Marketing.
Subject : Ontwerpen.
Subject : Verkopen.
Dewey Classification : ‭720.688‬
LC Classification : ‭NA1996‬‭.P64 2000beb‬
NLM classification : ‭21.60‬bcl
: ‭85.40‬bcl
copyhttps://lib.clisel.com/site/catalogue/989913
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