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" The development of Mexico's tourism industry : "
Dina Berger.
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BL
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| Record Number
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990022
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| Doc. No
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b744392
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| Main Entry
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Berger, Dina.
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| Title & Author
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The development of Mexico's tourism industry : : pyramids by day, martinis by night /\ Dina Berger.
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| Edition Statement
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1st ed.
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| Publication Statement
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New York :: Palgrave Macmillan,, 2006.
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| Series Statement
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New Directions in Latino American Cultures
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| Page. NO
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1 online resource (xvi, 164 pages)
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| ISBN
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1281369497
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: 1403966354
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: 1403982864
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: 9781281369499
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: 9781403966353
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: 9781403982865
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1403966354
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1403982864
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| Bibliographies/Indexes
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Includes bibliographical references (pages 153-158) and index.
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| Contents
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Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929 -- State Support and Private Initiative: Patterns in the Development and Promotion of Tourism, 1930-1935 -- Motoring to Mexico: Highways, Hotels and lo mexicano, 1936-1938 -- 'Vacationing with a Purpose': Tourism Promotion on the Eve of World War II -- Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico.
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| Abstract
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Tourism, in Mexico, became official business by 1929. This book presents tourism as the leading and influential facet of the post-revolutionary modernization programme, and examines how it fostered nationalism and unity, and emerged as a form of foreign policy. The book chronicles how the industry emerged and shaped Mexican culture and politics.
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| Subject
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Tourism-- Mexico-- History.
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Tourisme-- Mexique-- Histoire.
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BUSINESS ECONOMICS-- Industries-- Hospitality, Travel Tourism.
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Tourism.
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Mexico, History.
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Mexico.
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| Dewey Classification
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338.4/79172
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| LC Classification
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G155.M6B47 2006eb
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