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" Handbook of market segmentation : "
Art Weinstein.
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BL
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| Record Number
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990101
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b744471
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| Main Entry
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Weinstein, Art.
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| Title & Author
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Handbook of market segmentation : : strategic targeting for business and technology firms /\ Art Weinstein.
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| Edition Statement
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3rd ed.
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| Publication Statement
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New York :: Haworth Press,, ©2004.
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| Series Statement
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Haworth series in segmented, targeted, and customized marketing
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| Page. NO
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1 online resource (xviii, 241 pages) :: illustrations.
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| ISBN
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0203862481
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: 0789033186
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: 1135185662
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: 9780203862483
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: 9780789033185
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: 9781135185664
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0789021560
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0789021579
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9780789021564
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9780789021571
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| Notes
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Revised edition of: Market segmentation. Rev. ed. c1994.
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| Bibliographies/Indexes
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Includes bibliographical references (pages 225-232) and index.
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| Abstract
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Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emph.
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| Subject
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Market segmentation.
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Psychographics.
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Psychographie.
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Segmentation du marché
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BUSINESS ECONOMICS-- Green Business.
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Market segmentation.
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Marktsegmentierung
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Psychographics.
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Marktsegmentatie.
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Strategische planning.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.127.W45 2004eb
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| NLM classification
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85.40bcl
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QP 621rvk
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| Added Entry
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Weinstein, Art.
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