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" Public house and beverage management : "
Michael Flynn, Caroline Ritchie and Andrew Roberts.
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BL
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| Record Number
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990900
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| Doc. No
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b745270
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| Main Entry
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Flynn, Michael.
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| Title & Author
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Public house and beverage management : : key principles and issues /\ Michael Flynn, Caroline Ritchie and Andrew Roberts.
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| Publication Statement
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Oxford :: Butterworth-Heinemann,, 2000.
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| Page. NO
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1 online resource (xv, 219 pages) :: illustrations
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| ISBN
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0080549535
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: 0750646780
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: 1136370854
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: 6611029052
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: 9780080549538
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: 9780750646789
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: 9781136370854
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: 9786611029050
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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A history of the licensed trade industry; The modern industry; The licensed enterprise and the law; The marketing function; Management of the products and services; Managing the human resources; Controlling your profits; Ethics and dilemmas: the challenges of the licensed trade industry; Careers and contacts.
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| Abstract
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'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education. Covers the management aspects of the licensed trade industry Progresses from a simple definition through to the management of each function to conclude with the strategic view of both companies and the industry Has a full set of pedagogic features including chapter summaries/objectives, real-life case studies, review and reflect questions and further reading and references.
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| Subject
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Bars (Drinking establishments)-- Management.
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Bars (Drinking establishments)-- Management.
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| Subject
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BUSINESS ECONOMICS-- Industries-- Hospitality, Travel Tourism.
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| Subject
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TRAVEL-- Restaurants.
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| Dewey Classification
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647.95068
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| LC Classification
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TX950.7.F59 2000
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| Added Entry
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Ritchie, Caroline.
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Roberts, Andrew,1953-
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