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" Indispensable : "
Joe Calloway.
| Document Type
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BL
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| Record Number
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991101
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| Doc. No
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b745471
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| Main Entry
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Calloway, Joe.
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| Title & Author
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Indispensable : : how to become the company that your customers can't live without /\ Joe Calloway.
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| Publication Statement
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Hoboken, N.J. :: J. Wiley,, ©2005.
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| Page. NO
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xiii, 226 pages ;; 24 cm
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| ISBN
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0471703087
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: 9780471703082
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| Contents
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The default choice -- The five drivers -- Case study: Deluxe -- Back to the six new basics -- Case study: W Hotels -- Create community -- Case study: Gitomer -- Obvious but often overlooked -- Right place, right time -- Case study: The Pancake Pantry -- Big picture outcome -- Twenty-eight indispensable lessons -- Case study: Pinnacle Financial Partners -- Repeatable process -- Stop apologizing, start doing your job -- Case study: Law Talk -- The customer decides.
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| Abstract
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"When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process."--Publisher's description.
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| Subject
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Customer loyalty, Case studies.
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Customer loyalty.
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Beziehungsmanagement
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Customer loyalty.
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Customer loyalty.
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Customer loyalty., Case studies.
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| Subject
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Kundenmanagement
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| Dewey Classification
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658.8/343
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| LC Classification
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HF5415.525.C35 2005
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| NLM classification
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QP 620rvk
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