| Document Type
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BL
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| Record Number
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991298
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| Doc. No
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b745668
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| Main Entry
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Cass, John, (Gene John)
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| Title & Author
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Strategies and tools for corporate blogging /\ John Cass.
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| Publication Statement
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Amsterdam ;Boston :: Elsevier/Butterworth-Heinemann,, ©2007.
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| Page. NO
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xvi, 224 pages :: illustrations ;; 23 cm
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| ISBN
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075068416X
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: 9780750684163
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
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| Abstract
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Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.
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| Subject
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Blogs.
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Business communication-- Blogs.
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Business enterprises-- Blogs.
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Internet marketing.
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Blogues.
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Communication dans l'entreprise, Blogues.
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| Subject
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Entreprises, Blogues.
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Marketing sur Internet.
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| Subject
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Blogs.
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Business communication-- Blogs.
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Business enterprises-- Blogs.
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Internet marketing.
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| Subject
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Kommunikation
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Kommunikationspolitik
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| Subject
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Unternehmen
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| Subject
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Weblog
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| Dewey Classification
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659.20285/4678
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| LC Classification
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HD30.37.C33 2007
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| NLM classification
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QP 345rvk
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