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" Marketing discourse : "
Per Skålén, Martin Fougère and Markus Fellesson.
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BL
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| Record Number
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992821
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b747191
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| Main Entry
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Skålén, Per.
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| Title & Author
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Marketing discourse : : a critical perspective /\ Per Skålén, Martin Fougère and Markus Fellesson.
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| Publication Statement
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London ;New York :: Routledge,, 2008.
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| Series Statement
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Routledge interpretive marketing research
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| Page. NO
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ix, 190 pages :: illustrations ;; 24 cm.
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| ISBN
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0203932994
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: 0415416698
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: 9780203932995
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: 9780415416696
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| Bibliographies/Indexes
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Includes bibliographical references (pages 170-182) and index.
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| Contents
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Introduction -- Critical marketing research -- Power/knowledge, governmentality and government -- Studying governmental discourse -- Founding the power/knowledge of managerial marketing -- Consolidating the power/knowledge of managerial marketing -- Elaborating the power/knowledge of managerial marketing -- Customerism : a critique.
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| Abstract
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"The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing."
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"The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people."--Jacket.
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| Subject
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Marketing.
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Diskursanalyse
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Marketing
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Marketing.
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Marketingforschung
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Marketingtheorie
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.S539 2008
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| NLM classification
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QP 600rvk
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| Added Entry
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Fellesson, Markus.
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Fougère, Martin.
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