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" Boomer marketing : "


Document Type : BL
Record Number : 992827
Doc. No : b747197
Main Entry : Chaston, Ian.
Title & Author : Boomer marketing : : selling to a recession resistant market /\ Ian Chaston.
Publication Statement : London :: New York :: Routledge,, 2009.
Page. NO : 1 online resource (xii, 265 pages) :: illustrations
ISBN : 0203876393
: : 9780203876398
: 0415489628
: 0415489636
: 9780415489621
: 9780415489638
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
Abstract : Boomer Marketing is the first book to address the current global recession and its effects on firms' marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.
Subject : Baby boom generation-- United States.
Subject : Market segmentation-- United States.
Subject : Middle-aged consumers-- United States.
Subject : Target marketing-- United States.
Subject : Baby boom generation.
Subject : BUSINESS ECONOMICS-- Marketing-- Industrial.
Subject : Konsumenter-- Förenta staterna.
Subject : Market segmentation.
Subject : Middle-aged consumers.
Subject : Target marketing.
Subject : United States.
Dewey Classification : ‭658.8/04‬
LC Classification : ‭HF5415.127‬‭.C53 2009eb‬
copyhttps://lib.clisel.com/site/catalogue/992827
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