| Document Type
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BL
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| Record Number
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992863
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| Doc. No
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b747233
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| Main Entry
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Kenny, Graham.
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| Title & Author
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Diversification strategy : : how to grow a business by diversifying successfully /\ Graham Kenny.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2009.
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| Page. NO
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1 online resource (xvii, 206 pages)
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| ISBN
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074945833X
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: 1282311247
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: 9780749458331
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: 9781282311244
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0749456647
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9780749456641
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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COPYRIGHT; TABLE OF CONTENTS; PREFACE; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; PART ONES ETTING THE DIVERSIFICATION SCENE; CHAPTER 1 Management's Leper; CHAPTER 2 What is Diversification?; CHAPTER 3 Identifying Successful Diversifiers; CHAPTER 4 The Diversified Exemplars; PART TWO DETAILING THE STRATEGY; CHAPTER5 Establish a Supportive Corporate Center; CHAPTER 6 Select Capable Division Managers; CHAPTER 7 Install Appropriate Performance Measures; CHAPTER 8 Set Effective Incentives; CHAPTER 9 Align the Corporate Culture; CHAPTER 1 0 Secure Competitive Advantage; CHAPTER 1 1 Buy Well and Integrate.
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| Abstract
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Diversification Strategy establishes a blueprint for successfully managing diversification.€ The emphasis is on what successful and unsuccessful diversifiers do, as well as on€the effective practices of focused firms.€Using illuminating case studies, it analyzes the whole process in detail and describes the seven characteristics of successful diversifiers.€ It offers best-practice guidance for successfully managing diversified organizations and the business units within them.
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| Subject
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Diversification in industry.
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Multiproduct firms-- Management.
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Strategic planning.
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BUSINESS ECONOMICS-- Mergers Acquisitions.
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| Subject
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Diversification in industry.
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Strategic planning.
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| Subject
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Strategisk planering.
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| Dewey Classification
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658.16
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658.5/038
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| LC Classification
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HD2756.K46 2009eb
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| NLM classification
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85.10bcl
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F272clc
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