| Document Type
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BL
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| Record Number
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992989
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| Doc. No
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b747359
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| Main Entry
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Vinjamuri, David,1964-
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| Title & Author
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Accidental branding : : how ordinary people build extraordinary brands /\ David Vinjamuri.
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| Publication Statement
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Hoboken, NJ :: John Wiley & Sons,, ©2008.
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| Page. NO
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1 online resource (xii, 212 pages)
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| ISBN
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0470165065
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: 0470282088
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: 9780470165065
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: 9780470282083
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
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| Abstract
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Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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| Subject
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Branding (Marketing)-- United States, Case studies.
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Businesspeople-- United States, Biography.
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Entrepreneurship-- United States, Case studies.
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Serendipity-- United States, Case studies.
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BIOGRAPHY AUTOBIOGRAPHY-- General.
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Branding (Marketing)
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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Businesspeople.
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Entrepreneurship.
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Serendipity.
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United States.
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| Dewey Classification
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658.8/27
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| LC Classification
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HF5415.1255.V56 2008eb
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