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" Electronic media : "
Norman J. Medoff, Barbara K. Kaye.
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BL
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| Record Number
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993375
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| Doc. No
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b747745
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| Main Entry
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Medoff, Norman J.
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| Title & Author
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Electronic media : : then, now, and later /\ Norman J. Medoff, Barbara K. Kaye.
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| Edition Statement
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2nd ed.
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| Publication Statement
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Burlington, MA :: Focal Press,, ©2011.
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| Page. NO
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1 online resource (xi, 306 pages) :: illustrations
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| ISBN
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0240815858
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: 1136030379
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: 1136030417
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: 1136030425
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: 1138128392
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: 9780240815855
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: 9781136030376
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: 9781136030413
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: 9781136030420
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: 9781138128392
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0240812565
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9780240812564
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Ch. 1. Tuning in to electronic media -- ch. 2. Radio / Norman J. Medoff, Dale Hoskins, and Gregory D. Newton -- ch. 3. Television -- ch. 4. Cable, satellite, and other delivery systems -- ch. 5. The internet -- ch. 6. Programming -- ch. 7. Advertising -- ch. 8 Audience measurement -- ch. 9. Business and ownership / Norman J. Medoff and Gregory Pitts -- ch. 10. Operating, producing, and distribution -- ch. 11. The feature film and videogame industries / Ross Helford, Brant Guillory, and Norman J. Medoff -- ch. 12. Regulation, legal issues, and ethics -- ch. 13. Media effects -- ch. 14. Personal/social media : the future.
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| Abstract
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Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a ""See It Then, See It Now, See It Later"" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the imm.
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| Subject
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Broadcasting-- History.
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Digital media-- History.
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Mass media-- History.
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Telecommunication-- History.
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Broadcasting.
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BUSINESS ECONOMICS-- Industries-- Media Communications.
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Digital media.
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Mass media.
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TECHNOLOGY ENGINEERING-- Telecommunications.
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| Subject
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Telecommunication.
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| Dewey Classification
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384
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| LC Classification
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HE8689.4.M44 2011eb
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| Added Entry
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Kaye, Barbara K.
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