| Document Type
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BL
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| Record Number
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993482
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| Doc. No
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b747852
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| Main Entry
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Moreton, Bethany.
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| Title & Author
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To serve God and Wal-Mart : : the making of Christian free enterprise /\ Bethany Moreton.
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| Publication Statement
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Cambridge, Mass. :: Harvard University Press,, 2009.
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| Page. NO
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372 pages, 8 unnumbered pages of plates :: illustrations, map ;; 25 cm
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| ISBN
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0674033221
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: 0674057406
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: 9780674033221
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: 9780674057401
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| Bibliographies/Indexes
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Includes bibliographical references (pages 278-349) and index.
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| Contents
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Prolgue: From populists to Wal-Mart moms -- Our fathers' America -- The birth of Wal-Mart -- Wal-Mart country -- The family in the store -- Service work and the service ethos -- Revival in the aisles -- Servants unto servants -- Making Christian businessmen -- Evangelizing for free enterprise -- Students in free enterprise -- "Students changing the world" -- On a mission : the Walton international scholarship program -- Selling free trade -- Epilogue: A perfect storm.
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| Abstract
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Through the stories of people linked by the world's largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. - Publisher.
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| Subject
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Wal-Mart (Firm)
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Wal-Mart (Firm)
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Wal-Mart (Firm)
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Wal-Mart Stores
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Wal-Mart Stores, Inc.
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Business-- Religious aspects-- Christianity.
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Discount houses (Retail trade)-- United States.
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Free enterprise-- Religious aspects-- Christianity.
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Business-- Religious aspects-- Christianity.
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Business-- Religious aspects-- Christianity.
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Discount houses (Retail trade)
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Discount houses (Retail trade)-- United States.
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Discounter
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Free enterprise-- Religious aspects-- Christianity.
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Free enterprise-- Religious aspects-- Christianity.
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Industry.
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Marktwirtschaft
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Marktwirtschaft
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Religion
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Religion
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USA
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Religieuze aspecten.
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United States.
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| Dewey Classification
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381/.1490973
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| LC Classification
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HF5429.215.U6M67 2009
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| NLM classification
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381.149 M845t
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15.87bcl
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7,26ssgn
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85.00bcl
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85.00.bcl
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HD 475rvk
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LC 24610rvk
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