| Document Type
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BL
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| Record Number
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994138
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| Doc. No
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b748508
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| Main Entry
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Middleberg, Don.
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| Title & Author
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Winning PR in the wired world : : powerful communications strategies for the noisy digital space /\ Don Middleberg.
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| Publication Statement
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New York :: McGraw-Hill,, ©2001.
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| Page. NO
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1 online resource (xii, 235 pages) :: illustrations
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| ISBN
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0071383492
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: 0072230266
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: 1280292024
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: 9780071383493
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: 9780072230260
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: 9781280292026
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0071363424
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0072226080
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| Notes
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Includes index.
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| Contents
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Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds.
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| Abstract
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Offering a review of critical concepts in a question and answer format, this updated edition presents a study aid for students preparing for the USMLE Step 2. It is geared for students taking the 1999 computerised exam, and includes a CD-ROM.
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| Subject
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Internet in public relations.
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Public relations.
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Internet dans les relations publiques.
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Relations publiques.
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BUSINESS ECONOMICS-- Public Relations.
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| Subject
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Internet in public relations.
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| Subject
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HM1221.M53 2001eb
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