| Document Type
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BL
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| Record Number
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994303
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| Doc. No
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b748673
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| Main Entry
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Potts, Kevin, (Kevin R.)
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| Title & Author
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Web design and marketing solutions for business websites /\ Kevin Potts.
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| Publication Statement
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Berkeley, CA :: Friends of Ed ;New York :: Distributed to the Book trade worldwide by Springer-Verlag New York,, ©2007.
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| Page. NO
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1 online resource (xxii, 390 pages) :: illustrations
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| ISBN
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1430202629
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: 1590598393
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: 9781430202622
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: 9781590598399
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| Bibliographies/Indexes
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Includes bibliographical references (pages 370-374) and index.
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| Contents
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Overview -- Content -- Accessibility -- Architecture and Navigation -- The Homepage -- The about Section -- Products and Services -- Independent Validation -- The Corporate Blog -- Customer Support -- Contingency Planning -- Legalese -- Search Engine Optimization -- Outbound Marketing -- Online Advertising.
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| Abstract
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Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing.
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| Subject
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Internet marketing.
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| Subject
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Web sites-- Design.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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Electronic commerce.
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Informatique.
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Internet advertisting.
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Internet marketing.
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Internet marketing.
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| Subject
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Web sites-- Design.
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| Subject
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Web sites-- Design.
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| Subject
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Internet marketing.
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| Subject
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Web sites-- Design.
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| Dewey Classification
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005.3029 P68w 2007
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658.8/720285572
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| LC Classification
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TK5105.888.P68 2007eb
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| NLM classification
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TP393. 4clc
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