| Document Type
|
:
|
BL
|
| Record Number
|
:
|
994308
|
| Doc. No
|
:
|
b748678
|
| Main Entry
|
:
|
Fletcher, Winston.
|
| Title & Author
|
:
|
Powers of persuasion : : the inside story of British advertising : 1951-2000 /\ Winston Fletcher.
|
| Publication Statement
|
:
|
Oxford, UK :: Oxford University Press,, 2008.
|
| Page. NO
|
:
|
1 online resource (288 pages, 8 unnumbered pages of plates) :: illustrations (some color)
|
| ISBN
|
:
|
0191551724
|
|
|
:
|
: 0199228019
|
|
|
:
|
: 1282053167
|
|
|
:
|
: 9780191551727
|
|
|
:
|
: 9780199228010
|
|
|
:
|
: 9781282053168
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
|
| Abstract
|
:
|
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect.
|
| Subject
|
:
|
Advertising-- Great Britain-- History-- 20th century.
|
| Subject
|
:
|
Advertising.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Advertising Promotion.
|
| Subject
|
:
|
Great Britain.
|
| Dewey Classification
|
:
|
659.10941 22
|
| LC Classification
|
:
|
HF5813.G7F64 2008eb
|