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" Selling to the C-suite : "


Document Type : BL
Record Number : 994420
Doc. No : b748790
Main Entry : Read, Nicholas A. C.
Title & Author : Selling to the C-suite : : what every executive wants you to know about successfully selling to the top /\ Nicholas A.C. Read, Stephen J. Bistritz.
Publication Statement : New York :: McGraw Hill,, ©2010.
Page. NO : 1 online resource (xxx, 205 pages) :: illustrations
ISBN : 0071628916
: : 0071634630
: : 9780071628914
: : 9780071634632
Notes : Title from PDF title page (viewed Sept. 17, 2009).
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : When do executives get involved in the decision process? -- A brave new world for sales and marketing -- Understanding what executives want -- How to gain access to the executive level -- How to establish credibility at the executive level -- How to create value at the executive level -- Cultivating loyalty at the C-suite.
Abstract : Based on in-depth interviews with executive-level decision makers of more than 500 organizations; this revealing book provides field-tested techniques to put you well ahead of the competition when it comes to making those multi-million dollar sales. --
Subject : Sales executives.
Subject : Selling.
Subject : BUSINESS ECONOMICS-- Distribution.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Subject : Sales executives.
Subject : Selling.
Dewey Classification : ‭658.85‬
LC Classification : ‭HF5438.25‬‭.R38 2010eb‬
Added Entry : Bistritz, Stephen J.
copyhttps://lib.clisel.com/site/catalogue/994420
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