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" International retail marketing : "
edited by Margaret Bruce, Christopher M. Moore, and Grete Birtwistle.
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BL
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| Record Number
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994421
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| Doc. No
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b748791
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| Title & Author
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International retail marketing : : a case study approach /\ edited by Margaret Bruce, Christopher M. Moore, and Grete Birtwistle.
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| Publication Statement
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Oxford ;Burlington, MA :: Elsevier Butterworth-Heinemann,, 2004.
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| Page. NO
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xxvii, 250 pages :: illustrations ;; 25 cm
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| ISBN
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0750657480
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: 9780750657488
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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1. Retailing within an international context / Christopher M. Moore and John Fernie -- 2. Retail logistics / John Fernie -- 3. The anatomy of retail buying / Christopher M. Moore -- 4. Retail store design / Stephen Doyle -- 5. The scope of e-commerce in retail strategy / Ruth Marciniak and Margaret Bruce -- 6. The emergence of supply chain management as a critical success factor for retail organisations / Tony Hines -- 7. Young consumers : the influence of celebrity on clothing choices / Emma Bannister and Heva Nejad -- 8. Undressing the ethical issues in fashion : a consumer perspective / Deirdre Shaw and Dominique A.C. Tomolillo -- 9. A contemporary analysis of global luxury brands / Tim Jackson -- 10. International bank retailing : identifying cross-cultural differences in consumers' service-quality expectations / Anne Smith -- 11. Retail positioning and store image / Grete Birtwistle -- 12. Fashion retail trends in Hong Kong / Alice W.C. Chu and Kit-lun Yick.
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| Abstract
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Adresses all of the major issues affecting international retailing, including logistics and supply chain management, service quality across international boundaries, e-tailing, design, ethical sourcing, luxury brands, young consumers and global trends.--Preface.
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| Subject
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Export marketing, Case studies.
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| Subject
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International trade, Case studies.
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| Subject
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Retail trade, Case studies.
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| Subject
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Commerce de détail, Cas, Études de.
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| Subject
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Commerce international, Cas, Études de.
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| Subject
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Marketing international, Cas, Études de.
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| Subject
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Export marketing.
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| Subject
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International trade.
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| Subject
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Retail trade.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5429.I5484 2004
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| Added Entry
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Birtwistle, Grete.
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Bruce, Margaret.
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Moore, Christopher,1937-
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