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" Marketing fundamentals / "


Document Type : BL
Record Number : 994556
Doc. No : b748926
Main Entry : Jones, Maggie,1953-
Title & Author : Marketing fundamentals /\ Maggie Jones.
Publication Statement : Oxford ;Boston :: Elsevier,, ©2004.
Series Statement : CIM revision cards
Page. NO : 1 online resource (113 pages) :: illustrations.
ISBN : 0080546692
: : 9780080546698
: 0750662859
: 9780750662857
Contents : Cover -- Table of Contents -- Preface -- The Development of Marketing and Marketing Orientation -- Marketing Planning and Budgeting -- Product -- New Product Development and Portfolio Management -- Price Operations -- Place Operations -- Promotional Operations -- Services and Customer Care -- Marketing in Context -- Last Page.
Subject : Marketing-- Examinations, Study guides.
Subject : BUSINESS ECONOMICS-- Distribution.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415‬‭.J66 2004eb‬
Added Entry : Chartered Institute of Marketing.
copyhttps://lib.clisel.com/site/catalogue/994556
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