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" How to run a thriving business : "
by Ralph Warner.
Document Type
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BL
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Record Number
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994778
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Doc. No
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b749148
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Main Entry
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Warner, Ralph, (Ralph Jake)
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Title & Author
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How to run a thriving business : : strategies for success and satisfaction /\ by Ralph Warner.
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Edition Statement
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1st ed.
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Publication Statement
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Berkeley, CA :: Nolo,, ©2004.
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Page. NO
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350 pages :: illustrations ;; 23 cm
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ISBN
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1413301045
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: 9781413301045
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Notes
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Includes index.
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Abstract
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Nearly 50% of new businesses fail in the first year, while 80% fail in the first five. So what does it take to run a continually successful enterprise for thirty years?Nobody can answer that question better than Ralph Warner, co-founder of Nolo, and author of several Nolo books. Warner presents the business philosophy that has sustained him through the years in Thrive & Prosper.Chapters of this inspiring volume include: - Don't Work Long Hours- Choose a Business You Care About- Develop a Knowledge Edge- Market, Don't Advertise- Target Your Customers- React Quickly to Bad News- and many moreThrive & Prosper is the perfect read for anyone interested in starting a new business, or needing help getting back on track.Thrive & Prosper breaks it all down with 17 ideas, including: - embrace your best competitors- get and keep a competitive edge- innovate now and forever- market your business creatively.
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Subject
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Small business-- Management.
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Subject
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Success in business.
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Subject
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Small business-- Management.
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Subject
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Success in business.
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Dewey Classification
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658/.022
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LC Classification
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HD62.7.W374 2004
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